In a case published May 26, 2010, World Wide Rush v. City of Los Angeles, the Ninth Circuit upheld a city ban on billboards that faced freeways, despite the city’s exceptions from the bans for specific projects designed to alleviate downtown blight (the Staples Center complex) and traffic congestion (changes to Santa Monica Boulevard). Although bans on expressive conduct, such as billboards, that is based on aesthetic regulation can be rendered unconstitutional by excessive exceptions, these exceptions served legitimate civic planning interests.
The plaintiff also challenged the city’s bans on supergraphics (signs stretched across the faces of high-rise buildings) and off-site billboards (billboards that advertise a business but that are not located on the business), despite the city council’s reservation of power to itself to create legislative exceptions to the bans. Although giving the executive branch of government unbridled discretion in applying a restriction on expression can render the restriction unconstitutional, the legislative branch’s right to create legislative exceptions is a permissible aspect of its inherent legislative discretion.